Key visual for Bonfire wine, where I created concept for their Christmas campaign.
To create wine splash in a shape of Christmas tree. The winter`s drink of choice is glintwein, that’s why I added additional glintwein spices to the splash.
The most important part in creating this concept was to make sure that it looks appealing on different digital mediums. Which includes digital screens in shopping centers, marketing visual for mobile devices etc.
The splash was sculpted in Zbrush and then the scene and materials were made in Cinema 4D. Additional elements such as oranges, anise flowers, background, visual effects, and toning were added in Photoshop.
Break down of the image from bottom to top: sketch, background, particles for background, splash and glass, additional elements and effects.