There is always a question mark when it comes to couples who work together. Some think that relationship and business should be separated, some believe that couples should do everything together. Well, as for us, it's a little bit of both...
Sometimes, we can go into negative if we stuck into an endless amount of routine work. We even can’t see the end of it. But we have a bunch of ideas for projects that we think will change everything for good. And this routine just sucks all the energy and motivation from us...
Sometimes it makes sense to go deep in details of design that we are doing. Because design nowadays is more how it feels whether how it looks. And small minor things matters a lot. Attention to every detail is what separates a great product from a mediocre one.
In the modern world, we often tend to copy and paste solutions from different sources, but it won’t work for us in case if we don’t understand why we copy these solutions and how they will work for our needs or for needs of our users. It’s critical to know it.
Sometimes we don’t understand a real value of a solution. We can use a simple application with an interface which consists of one input field anda button. When we press the button, we receive the result. Simple, right? But have you ever thought about what is actually happening with application while you are waiting for the result?
Good IA helps to make a digital project successful. It makes the web interface more user-friendly and it’s easy to find something really valuable even if you have a lot of information on a website. You can say that this is more navigation question.
Write text purposely. Each sentence written on the landing page should sell your product or service. It means that the very first headline shows strong offer, second headline add value to the first headline and make it stronger. And a copy text describes the details of your offer.